Design Model: Problem > Goal > Solution

It's as simple as that.

• User-centric experiences deepen the customer relationship meaning better adoption and more spend. Do you know the difference between data and wisdom? See how truly useful designs embody and go beyond wisdom.
• Innovation means creating brand new experiences. Optimization involves taking what's there and evolving strategically. Both involve systems thinking and modeling user needs.
• Process: Users > Research > Data > Requirements > Concepts > Sketches > Wireframes > Prototyes > Specifications

• How to ensure product success? Gather data, analyze, and figure out the problems, goals, and solutions first. Don't design, code, or execute until then! Second, you need to model the user and the system to understand how to reflect the business' goals strategically in design. Third, never think in terms of features, think in terms of value and problem-solving.
• Specializing in helping companies move toward a modern, task-oriented, simple and elegant solution and away from object-first, bloated, tab-riddled, and tabular list UX architectures. Put another way, Start making adaptive and relevant UI's